Meet The Board

Larry Day

Larry day has been involved in the entertainment industry for over five decades. His film and television career began with lead and recurring roles on a variety of television shows including “Student Bodies” and “Are you afraid of the dark” and has continued to this day with over 160 film and TV credits to his name. He is the co-founder and president of “Strangers in the Night” charity event, one of the largest charity galas held each year in Montreal for over 5000 people and is thrilled to be a part of the SITN foundation, helping raise funds for various children’s charities in need.


Sophie is the Founder & CEO of 3D Financial with over 25 years experience in the financial industry. Notably, she has been known to advise some of the most recognizable names in professional sports, and some of the best CEO’s, entrepreneurs and professionals in the world. As the Vice-President & Co-Founder of SITN Foundation, she makes sure that the money raised goes to the children and their families as intended by our supporters and that the costs related to the operations of the foundation remains at a strict minimum. Being blessed with five healthy, loving and outgoing children; to the people who knows her, she has always been known for her generosity, her cleverness and contributions to our community.

Jayne Heitmeyer

Jayne Heitmeyer works in the entertainment industry as an actor. She has appeared in over 100 episodes of television and many films including Brian DePalma’s Snake Eyes and David Cronenberg’s award-winning “Maps to The Stars”. Jayne also co-founded the signature event for the SITN Foundation, the “Strangers in the Night” Gourmet Charity Gala and continues assisting in a variety of functions in the production of the annual event along with other fundraising initiatives. Jayne also continues to do volunteer work rescuing abandoned animals, as she has done since 2014, and she is currently on the Board of Gerdy’s Rescues and Adoptions.

Jp louis

JP Louis is an entrepreneur, business speaker, author‎, and the founder & CEO of the JPL Group. He empowers entrepreneurs to grow & scale their businesses. His success in creating TOSCA STYLE Luxury Hair Care, a high-quality, high-performance product line sold worldwide, is legendary. He is a pioneer in 100% sodium chloride free natural based products, setting a new industry standard. JP Louis has been inspired to give back in numerous & ‎impactful ways.‎ He believes strongly in corporate citizenship, supporting philanthropic ‎causes & giving back to the community.‎ As someone said so succinctly: “What Apple & Google are doing in the ‎digital space, JP is doing it in the hair care world.”‎

rosina silla

Rosina Silla is a finance executive in the retail fashion industry. She was an integral leader in the growth and success of Michael Kors Canada for over 15 years of her career. Rosina believes strongly in giving back to the community, specifically to Children’s charities. She has seen first hand the support needed by charities to help families in need who are dealing with children illnesses and is determined to make an impact for future families. She is blessed with 2 now healthy children who join her in her philanthropic efforts. Being a member of SITN foundation allows her to combine her strategic and financial knowledge with her love for helping others.


Trevor is a former music teacher who taught at Baron Byng High School. After his teaching career, he pursued his passion for music and entertainment and became a professional musician, performing, recording, and producing many artists in Montreal.

In addition to his work in the music industry, he also co-owned several popular Montreal nightclubs, including the Twilight Zone, Club Horoscope, and Club Jump Street. After many years of owning and managing these establishments, Trevor transitioned into the transport business.

He founded Dash Courier and collaborated with UPS to develop the first third-party logistics (3PL) reseller program, which remains in use today. Trevor also expanded into trucking and has since worked as a transportation consultant for the past decade.

Trevor is a third-degree Master Mason and a member of the Montreal Karnak Shrine, demonstrating his commitment to his community and charitable causes.

Sandra Bracken

Sandra Bracken is a highly experienced marketing executive with a strong background in retail, ecommerce, and marketing. Her expertise spans across both the fashion and home décor industries, and she is deeply passionate about all things creative. As the Vice President of marketing for 15 years at Bouclair, Sandra played a key role in the company’s transition from a fabric store to the home décor brand they are today. She has also worked with several other well-known brands, including Melanie Lyne, Laura (+ Petites & Plus), FINDS, Addition Elle, Thyme Maternity, Suzy Shier, and La Senza. In addition to her work with established brands, Sandra has also helped young startups get their marketing and processes up and running. Currently, she is operating a Canadian ecommerce startup called

Sandra has extensive experience in fundraising and has dedicated her time to supporting various charities over the years. She has worked with organizations such as the Children’s Wish Foundation, Missing Children’s Network, Starlight, SPCA, Gerdy’s Rescue, and The Teresa Dellar Palliative Care Residence. Sandra’s commitment to making a difference is evident in her over 10 years of service as part of the SITN team


A trilingual (Fra-Eng-Spa), seasoned professional with a legal background,
Charles leverages his keen skills and experience in business development, leasing and asset based lending in the telecom, infrastructure and  renewables sectors. With significant contract deal-making and management experience coupled with strong analytical and risk analysis skills, Charles has a proven record of leading complex projects and creating significant value. Results-oriented with high energy and positive attitude, he is recognized for distinct ability to forge client and partner relationships and inspire trust.